Citation: Sahlman, William A. “How to Write a Great Business Plan.” Art. Harvard Business Review 75, no. 1 (January–February ). HBS Professor William Sahlman tells entrepreneurs how to give themselves a better A great business plan is not easy to compose, Sahlman acknowledges. Download Citation on ResearchGate | How to write a great business plan William Sahlman suggests that a great business plan is one that focuses on a series.

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Kasturi 19 Rayport, Jeffrey F. Ramana NandaWilliam A.

Finally, the plan should look unflinchingly at the risks the new venture faces, giving would-be backers a realistic idea of what magnitude of reward they can expect and when they can expect it. Sahlman, and Robert White. Entrepreneurial Finance Problem Set. Technology and Operations Management. Nevertheless, most business plans pour far too much ink on the numbers—and far too little on the information that really matters.

Harvard Business Review 75, no. These questions relate to the four factors critical to the success of every new venture: As for opportunity, the plan should focus on two questions: Cite View Details Purchase Related. The questions about people revolve around go issues: Sahlkan and Robert White. However, instead of making initial investments in the form of equity, WTI focused primarily on lending money to start-ups, charging them interest and receiving warrants that could later be converted to how to write a great business plan sahlman in the case of a liquidity event.


Sahlman, and Nicole Keller. Business and Environment Business History Entrepreneurship.

Cite View Details Educators Purchase. Sahlman and Robert White Citation: Finance Globalization Health Care. Print Find at Harvard. In addition, like more traditional venture capital investors, WTI hoped to participate in follow-on debt and gow investments in its successful portfolio companies.

How to Write a Great Business Plan

Cite View Details Related. But one that asks the right questions is a powerful tool. Fritz 9 Fox, J. About the Author William A. Baker Foundation Professor, Dimitri V. Warren 14 McGee, Henry W. Exercise August Revised February Cite View Details Purchase.

Contact Send an email. A better deal, not to mention a better shot at success, awaits entrepreneurs who use it. Like traditional venture capital and private equity firms, WTI raised funds from institutional investors and evaluated deals.

Sahlman and Nicole Keller. Then, in addition to demonstrating an understanding of the context llan which their venture will operate, entrepreneurs should make clear how they will respond when that context inevitably changes.


Baker Foundation Professor, Dimitri V. Businews great business plan is not easy to compose, Sahlman acknowledges, largely because most entrepreneurs are wild-eyed optimists. Whom do they know? Finance General Management Marketing. Is the market for the venture’s product or service large or rapidly growing or preferably both? What do they know?

Article Summary: “How to Write a Great Business Plan” by Sahlman : Investment Research

Every seasoned investor knows that detailed financial projections for a new company are an act of imagination. Nanda, Ramana, William A. Ronald 1 Frei, Frances X.