These leading thinkers have put in one place a brilliant and comprehensive framework for thinking through, planning, teaching and managing e-Business. Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing” that . Introduction to E-Commerce. Front Cover. Jeffrey F. Rayport, Bernard J. Jaworski. McGraw-Hill Education, – pages.
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The key message is that faculty who want to teach an introductory class on e-commerce and focus on the “strategy” parts of e-commerce first and technology second, should adopt this book. The text focus is on what a manager jeffgey to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions.
Introduction to e-Commerce
This book does define the major differences between bricks and mortar or offline and online commedce and what benefits or shortfalls each may face in reaching the mass public.
Read, highlight, and take notes, across web, tablet, and phone. This book is written for present and future practitioners who need a solid foundation in all aspects of conducting business in the New Economy.
These leading thinkers have put in one place a brilliant jefftey comprehensive framework for thinking through, planning, teaching and managing e-Business.
E-commerce – Jeffrey F. Rayport, Bernard J. Jaworski – Google Books
So, I would say that the book may not be good for someone who is finishing up business courses unless you have no clue about conducting business online.
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Introduction to E-Commerce: Jeffrey F. Rayport: : Books
One person found this helpful. To view it, click here. John rated it liked it Jan 25, Life After Google George Gilder. Want to Read saving…. The Master Switch Tim Wu. E-commerce is the activity of buying or selling online. Introduction to e-Commerce gives present and future practitioners of e-Commerce a solid foundation in all aspects of conducting business in the networked economy.
Learn more about Amazon Prime. I raypory find that some of the clmmerce were repetitive, but when you consider that most people learn by repetition, this is a good thing, right?
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Jeffrey F. Rayport
Just a moment while we sign you in to your Goodreads account. Read more Read less. I ordered this book for a class, as it was required for my MBA. If you are a seller for this product, would you like to suggest updates through seller support? Get to Know Us. DotCom Jecfrey Russell Brunson. This review has been hidden because it contains spoilers. Ryan Andes rated it it was amazing Feb 02, The authors present a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses.