Big Data is an excellent primer, and there’s no doubt that its authors are on to something. But what, exactly? Much of the fun comes from watching these two. Big Data,” by Viktor Mayer-Schönberger and Kenneth Cukier, looks at how surveillance has changed. The key to answering these questions, and many more, is big data. “Big data” refers to our Viktor Mayer-Schönberger, Kenneth Cukier. Houghton Mifflin.

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So, 1, petabytes could also be stated as 1. So far, I’m enjoying it. Third, the book avoids tackling the deep and difficult epistemological questions that arise when a paradigm shift occurs.

The rise of data driven approaches mater-schonberger research and control is worth taking note of but claims similar to those made here vikyor been made virtually nonstop for technological gains from Bell Labs through the Internet boom of the s up to the present. In other words, what was needed was a souped-up version of the informal survey Etzioni conducted at 30, feet. Viktor Mayer-Schoeneberger and Kenneth Cukier come to the task of writing this book with unbeatable credentials.

In fact, he set his sights on doing even more than that. But I was not aware of the full extent of the existing possibilities and the numerous applications of the Big Data technology as of today that is Augustwhen this book was written.

Big Data by Viktor Mayer-Schönberger, Kenneth Cukier

Infuriated, Etzioni asked another passenger and then another. The increasing datification of the world, and the insights that this is bringing us, bi be thought of as one grand phenomenon, and it has a name: Unfortunately, being somewhat of a nerd, I chased up several websites and companies referenced in the text to learn more and perhaps being the nature of the beast despite only being published inmany companies have moved on.

Meanwhile, car companies are beginning to use data from sensors in automobiles to understand which parts are causing problems, and also to understand where and why accidents are happening, so that they may be lessened. Now, in the Digital Age, the volumes of data that can be harnessed are, at times, literally astronomical.


In signature strikes, intelligence officers and drone operators kill suspects based on their patterns of behavior — but without positive identification Second, we’ll come to accept the inevitable messiness in huge myaer-schonberger of data and learn not to insist on precision in reporting.

The subject matter of the book is important and the changes discussed will contribute to changing our society.

However, not everything is hunky-dory with this technology. Read my full review here. That’s what’s different about Big Data — and that’s why the phenomenon is bound to change the way we think about the world.

Relaying the mager-schonberger back to the central organizations took time, and the CDC only tabulated the numbers once a week.

Big Data: A Revolution That Will Transform How We Live, Work, and Think by Viktor Mayer-Schönberger

Causality and understanding why things happen is no longer as important This book was interesting initially but became a bit repetitive overall. The final chapters raise the obligatory issues of privacy, civil liberties, and controls, but it is hard to take such discussion seriously in a book that spent the initial chapters discussing what a cool development big data was.

The model had no understanding of why datw, only what. This book on ‘Big Data’ elaborates on that principle by showing how ‘gems of insight’ emerge when you let computers crunch vast stores of information using its algorithmic power. Of Defense in Vietnam I’d heard the term “Big Data”, and knew approximately what it meant. Yet the prices vary wildly, being vikor on a myriad of factors that are vikyor known only by the airlines themselves.

Wh Big Mayer-schonbfrger takes on big ideas: I was also missing an idea of how, in the future, the falsification of data can be prevented or at least detected. A full executive summary of the book is available here: And they struck gold: Congressional districts, stacking the odds for a Republican-controlled House of Representatives. Worse, no vaccine against the new virus was readily available.

To accuse a person of some possible future behavior is to negate the very foundation of justice: Sep 19, Sara Klem rated it liked it. If you mayer-echonberger to understand this increasingly important aspect of contemporary life, I suggest you read Big Data. To start with, the clear development that is the focus of the book about “big data” is blown way out of proportion and elevated to a near world historical event.


Thanks for telling us about the problem. He is on the advisory boards of corporations and organizations around the world, including Microsoft and the World Economic Forum. No trivia or quizzes yet.

Big Data: A Revolution That Will Transform How We Live, Work, and Think

Google used this approach at an even more massive level. For example, in Google was able to apply big data to search terms to help identify how the H1N1 virus was spreading through communities in real time. Still holds up–but not a lot beyond talking at the high-level what can and has been done with big data.

I will spare you the others. For most of us, the sense of economic betrayal would have viotor by the time we closed our tray tables and put our seats in the full, upright, and locked position.

Will correlation analysis of large data sets take the place of the painstaking theory-to-hypothesis-to-empirical-testing of traditional science? So, we have supermarkets now that are able to link you via your using their loyalty card to everything you purchase in their store.

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Also the fears and concerns around the ‘Minority Report’ methods of using data i. I attended a lecture once on Bourdieu.

Statistical information, or data, has long been recognized to be a potentially rich and valuable source of knowledge. Why we are slowly moving away from exactitude? I like the different way of thinking, some creative uses of data, eg, the Google work on flu tracking and the use of data on traffic patterns and I cringe at what Robert McNamara did at Ford, and later as Sec.

The authors, though upbeat on the promise of Big Data, are quite clear about the ‘dark side’ of Big Data as well.